CLOVE + HALLOW believes in a minimalist approach to formulation in the name of transparency AND only using ingredients that are deemed safe*. Most products on the market, natural or otherwise, feature an ingredient list a mile long—you practically need a PhD just to decipher the label! We keep it simple by carefully selecting 15 or fewer ingredients per Clean15™ makeup product that serve a real purpose—starting with skin-loving botanicals, butters and oils – and excluding more than 1,500 questionable “nasties.”
No cheap fillers. No toxic chemicals. Real, just like you. That’s our Clean15™ Guarantee.
*A word about “safe:” We understand that the terms “safe”, “clean”, and “green” have no universal standard or regulation within cosmetics. Our Clean15™ makeup products go through a strict formulation process during which known carcinogens, endocrine and hormone disruptors, allergens and irritants, and animal by-products are excluded. We never use cheap or toxic filler chemicals, and the few synthetic ingredients we do use have been extensively researched and selected because they serve a real purpose within our formulas, such as preservation or pigment. For additional information on ingredients we never use, see our “Never Ever” list below.